The Burberry Spring/Summer 2016 Women swear Show
I. About the Clothing Brand
Early years, 19th century Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. By 1870, the business had established itself by focusing on the development of outdoors attire. In 1879, Burberry introduced in his brand the gabardine, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. "Burberry" was the original name, but then the company soon switched to using the name "Burberrys", after many customers from around the world began calling it "Burberrys of London". This name is still visible on many older Burberry products. In 1891, Burberry opened a shop in the Haymarket, London. 20th century Former Burberry headquarters on the Haymarket, built 1913 In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and later registered it as a trademark in 1909. In 1911 they became the outfitters for Roald Amundsen, the first man to reach the South Pole, and Ernest Shackleton, who led a 1914 expedition to cross Antarctica. A Burberry gabardine jacket was worn by George Mallory on his attempt on Mount Everest in 1924.Adapted to meet the needs of military personnel, the "trench coat" was born during the First World War. After the war, the trench coat became popular with civilians. The iconic Burberry check has been in use since at least the 1920s, primarily as a lining in its trench coats.[5] Burberry also specially designed aviation garments. in 1937, A.E. Clouston and Betty Kirby-Green broke the world record for the fastest return flight from London to Cape Town in "The Burberry" plane – which was sponsored by the brand. Burberry was an independent family controlled company until 1955, when it was taken over by Great Universal Stores (GUS). Influences and rise to prominence Stars of the modern world began wearing the Burberrys brand. During the 1970s and 1980s, Burberrys signed agreements with worldwide manufacturers to produce complementary products to the existing British collection such as suits, trousers, shirts, sportswear, accessories, for men, ladies and children. These products, designed under the strict control of headquarters in London, were produced and distributed through independent retail stores worldwide as well as the Burberry stores, and contributed to the growth of the brand in sales and profits through to the late 90s, although the full extent of sales was not apparent in the parent company accounts since much was done through licensed agreements. The company had signed Lord Litchfield as photographer, Lord (Leonard) Wolfson was Chairman and Stanley Peacock OBE Managing Director. In 1998, Burberrys changed their marketing name to Burberry following the retirement of the aforementioned. 21st century Burberry Chicago flagship store on the Magnificent Mile, built in 2012. In May 2001, Christopher Bailey joined Burberry as creative director. However, between 2001 and 2005, Burberry became associated with "chav" and football hooligan culture. This change in the brand reputation was blamed on lower priced products, the proliferation of counterfeit goods adopting Burberry's trademark check pattern, as well as adoption by celebrities prominently identified with "chav" culture. The association with football hooliganism led to the wearing of Burberry check garments being banned at some venues. GUS divested its remaining interest in Burberry in December 2005. Burberry Group plc was initially floated on the London Stock Exchange in July 2002. In 2005, Sanyo-shokai was the Burberry ready-to-wear licence holder in Japan with retail value of €435 million.In 2006, Rose Marie Bravo, who as Chief Executive had led Burberry to mass market success through licensing, decided to retire. She was replaced by another American, Angela Ahrendts, who joined from Liz Claiborne in January 2006, and took up the position of CEO on 1 July 2006. Ahrendts and Bailey successfully turned around the then Chav-like reputation that the brand had acquired at the end of Bravo's tenure, by removing the brand's check-pattern from all but 10% of the company's products and buying out the Spanish franchise that was worth 20% of group revenues.Burberry first began selling online in the US, followed by the UK in October 2006, and the rest of the EU in 2007. Bailey became Chief Creative Officer in November 2009, whilst it was reported that during 2012 Ahrendts was the highest paid CEO in the UK, making £16.9m, the first time an English woman has held that title.In October 2013, it was announced that Ahrendts would take up the position of Senior Vice President of retail and online at Apple, Inc. from April 2014, and be replaced as CEO by Bailey. During her tenure, sales increased to over £2 billion, and shares gained more than threefold to £7 billion. Although Burberry promotes its British connection, according to The Guardian, a British national daily newspaper, as of July 2012, Burberry maintains two production facilities in Great Britain, one in Castleford producing raincoats, and one in Keighley. A Burberry store in Tsim Sha Tsui, Hong Kong In spring 2014, Christopher Bailey became CEO of Burberry and retained the role as chief creative officer. His basic salary is £1.1m, with total compensation of up to £10m a year depending on sales targets being met. In July 2016, it was announced that Céline boss Marco Gobbetti will takeover as CEO of the FTSE 100 Company, while Christopher Bailey will become Creative Director and President. Anusha Couttigane, senior fashion analyst at Kantar Retail, said that Mr Bailey excelled on product, but "pricing strategies, maximising profitability and thoroughly reviewing every aspect of the business" were not his main strengths.
Works Cited （参考文献）
"Burberry." Wikipedia. Wikimedia Foundation, n.d. Web. 17 Jan. 2017.
Fashion, Burberry Store. "伝統 | バーバリー." Burberry Store Fashion. Burberry Store Fashion, n.d. Web. 17 Jan. 2017.
Fashion, Burberry Store. "伝統 | バーバリー." Burberry Store Fashion. Burberry Store Fashion, n.d. Web. 17 Jan. 2017.
II. About the Designer
Christopher Paul Bailey MBE (born 11 May 1971) is the chief creative and chief executive officer (CEO) of Burberry, and is responsible for creating and delivering the company's global vision and business strategy, including overseeing collections, brand imagery, product design, creative marketing, architecture, consumer technology and digital innovation. He took up the role of Chief Creative and chief executive officer on 1 May 2014, following the departure of former CEO Angela Ahrendts.Bailey, was born in Yorkshire, the son of a carpenter and a window dresser for Marks and Spencer. He graduated from the Royal College of Art with a master's degree in 1994, and later received an honorary fellowship in 2004 and, in 2013, an honorary doctorate. From 1994 to 1996 he was the womenswear designer at Donna Karan and senior designer of womenswear at Gucci in Milan from 1996 to 2001. He joined Burberry in May 2001 as design director and became creative director in 2004, and chief creative officer in November 2009.On 15 October 2013, Bailey was named as the next CEO of Burberry following Angela Ahrendts' departure to Apple in mid-2014. Bailey took up the role of chief creative and chief executive officer on 1 May 2014.In July 2016, it was announced that Marco Gobbetti, CEO of Céline, would be the next CEO of Burberry, taking over from Bailey in 2017, who will be transitioning to role of President whilst also retaining the title of Chief Creative Officer.Bailey is credited with transforming the fortunes of the company, turning it into the luxury industry's digital leader and overseeing a reinvigoration of the company's design. Bailey masterminded the design of Burberry's largest store, 121 Regent Street in London, opened in 2012, a bricks-and-mortar incarnation of the brand's website. He also oversaw the design and development of the 160,000-square-foot (15,000 m2) Burberry Global Headquarters at Horseferry House in London, opened in 2009.In 2008, Bailey, alongside Angela Ahrendts, established the Burberry Foundation, dedicated to helping young people realise their dreams and potential through the power of their creativity. The Burberry Foundation invests in select charities focused on supporting young people in the key cities in regions where the majority of Burberry employees live and work, and where they are able to participate in volunteer roles.Bailey is also mentor to emerging British creative talent from UK institutions including the Royal College of Art and the University of Huddersfield.
Works Cited （参考文献）
III. My Reaction
A. Reaction Point - fashion design
- using fabrics of different colors, textures, and weights to create garments that people wear
- BURBERRY PRORSUM, BURBERRY LONDON, BURBERRY BRIT, BURBERRY BLUE LABEL etc...
- Burberry's has the various brands. There is a feature in each. For example there is something on the golf relation as much as something first-class most expensive, something young people are cheap relatively and can take up, too, the one which targetted a lady and for children.
B. Reaction Point - color combination
- how various colors are combined within one outfit
- BURBERRY Check
- Burberry check is also a brand name of Burberry's company which is a raincoat manufacturer by check patterns which consist of a black white red line at the place by the camel color.
Originally, the pattern used for a trench coat of Burberry's as a lining in 1924.
The Burberry's classic check and the hay market check were called, were an arrangement with the pattern called country Tartan and were chosen by solicitation.
C. Reaction Point - apparel
- clothing that serves as dress or decoration
- BURBERRY
- Since Burberry's opens its store for the first time, the time of 150 years has passed. An image as a British wind springs by high quality when hearing Burberry's, there are a lot of people. Burberry's offers important information to the product which left it for the design world for all Burberry's collections, and moreover it'll be a hint of product development.
Burberry's knows the name as the luxury brand with a distribution channel in world all part today.
D. My General Opinion
It had not been also performed that a fashion show was seen, I thought this picture was seen, and it was very fascinating. The models' walking was very beautiful and attractive.
This fashion show which raises the image the brand has to the full is wonderful. I myself came to want clothes of Burberry's, shoes and an accessary, too.
A lot of blogs were made through this session, but this time was most difficult. But it was utilized, shown and insisted to the full that they came so far.
It had not been also performed that a fashion show was seen, I thought this picture was seen, and it was very fascinating. The models' walking was very beautiful and attractive.
This fashion show which raises the image the brand has to the full is wonderful. I myself came to want clothes of Burberry's, shoes and an accessary, too.
A lot of blogs were made through this session, but this time was most difficult. But it was utilized, shown and insisted to the full that they came so far.
